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Worlds Biggest Sport & Sponsorship Group Created

By Stephen Proctor, SMS  IFM DEAL WITH SMS CREATES WORLD’S BIGGEST SPORT & SPONSORSHIP RESEARCH GROUP New global evaluation standard for exposure set to be applied In one of the busiest years ever for sports research, IFM International Sportanalysen GmbH (IFM),...

European Winter Sports Fast Facts

By Stephen Proctor, SMS 60% of the specialist ski retailer sales in Europe were from Alpine Skiing with 11% from both snowboarding & Nordic skiing. Atomic skis were stocked in 64% of specialist retailers – Head in 48% and Fischer in 44%. Source: European Alpine...