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Rewards4golf

By Pete Richardson, Azalea GOLFERS TO ENJOY REWARDING EXPERIENCE Avid golfers can now bag themselves free golfing rewards simply by shopping with some of the UK’s largest retailers after the launch of a pioneering golf points’ scheme. Rewards4golf.com is a free...

UK Football Fans Uncovered

  By Stephen Proctor, SMS The UK’s most comprehensive report on football fans, their behaviour and lifestyles has just been published by Sports Marketing Surveys. Find out the seven clear football-following segments which have emerged in the UK. The report will...

British Airways

By Stephen Proctor, SMS  British Airways to reach 6½ million people after announcement to sponsor London 2012  British Airways, the latest Tier One London 2012 sponsor, can expect over 6½ million people in Britain to be aware of their involvement. Sports Marketing...

Support of domestic teams reflected in European Success

By Stephen Proctor, SMS  The success of clubs in the Champions League is reflected closely in domestic following of favourite clubs. Amongst avid fans in Europe, the following clubs are preferred: The UK avid fan most closely supports Manchester United, followed by...

The Coca Cola Championship has a real fizz for football fans

By Stephen Proctor, SMS With all the focus on the Champions League and the Barclays Premiership in the media, there may be a belief that these are the only areas of football interest in the UK. However, the fairy-tale stories of the F.A. Cup for Barnsley and Cardiff...