Providing assistance to the global golf community across a broad spectrum of services...
Stop Being So Nice

Stop Being So Nice

PGA trainer, motivational speaker and Golf Consultants Association member Frank Newberry considers whether ‘being nice’ to people at work is always the best approach You, like me, may have been advised in your formative years by a well-meaning person that ‘it is nice...
Nike Decision May Prove Positive For Industry

Nike Decision May Prove Positive For Industry

Following Nike’s recent announcement to pull out hardware, Andy Barwell, Golf Consultants Association member and director of golf marketing agency Azalea, discusses whether this decision poses more questions than answers. When it comes to golf’s profile in the...