Providing assistance to the global golf community across a broad spectrum of services...

Andy Barwell

The Azalea Group

An experienced marketeer in tune with golfing consumers, Andy launched the London Golf Show in 2005, and the Sky Sports televised Disabled British Open Golf Championships in 2009. He has an in-depth knowledge of the marketing channels, networks and opportunities available within the golf sector.

Andy is joint-owner and director of The Azalea Group. Established in 2006, Azalea have a proven history of advising and assisting brands to achieve their strategic goals – for example driving extensive golf public relations, building golf partnerships, maximising return on golf marketing spend and creating and managing engaging golf events. Azalea brings creativity and vitality to client campaigns via an integrated communications and marketing service portfolio – targeted at the golf, sports and tourism sectors.

Azalea’s extensive knowledge of golf, sports and tourism on a pan-European level enables them to reach consumers and penetrate trade messages on a multitude of levels.

OUR PARTNERS…

WILLIAM SWANS IN AT GOLF BUSINESS INTERNATIONAL

WILLIAM SWANS IN AT GOLF BUSINESS INTERNATIONAL

Golf architect William Swan has become the second generation of his family to join the non-profit Golf Business International – the group of highly-respected and experienced independent golf industry experts. Swan, a director of Suffolk-based Swan Golf Designs,...

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SWAN’S PLANS PUT MORAY IN MINT CONDITION

SWAN’S PLANS PUT MORAY IN MINT CONDITION

Golf Business International chairman Howard Swan has followed in his father’s footsteps in undertaking a renovation programme at Moray GC, in the north-east of Scotland. Swan, an architect with the third-generation family firm Swan Golf Designs, is now looking ahead...

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