Providing assistance to the global golf community across a broad spectrum of services...

John Bushell

SPORTS MARKTING SURVEYS INC.

John is Managing Director of SPORTS MARKETING SURVEYS INC.

SPORTS MARKETING SURVEYS INC. is a specialist sports research consultancy advising on the sports equipment and sports goods markets, on participation and reasons for playing sport, and to sports venues from golf courses, to tennis clubs, to leisure centres.

SPORTS MARKETING SURVEYS INC. was established to buy-out the sports business of Sports Marketing Surveys Ltd. which was established in 1984 and run by Stephen Proctor. Stephen is the Chairman of SPORTS MARKETING SURVEYS INC. and all relevant staff have transferred to the new business. The company has offices in North America with SPORTS MARKETING SURVEYS USA offering a dedicated sport and sports goods research service for North America.

The focus on golf is strong with emphasis including:

  • Official Supplier of Research Services to the European Tour.
  • Golf Tourism services including national Tourism Monitors.
  • International research programmes collecting opinions and strategic input on the modernisation of The Rules of Golf, on the establishment of The World Handicap System and on the impact of Distance on the game of golf.
  • Data pooling services on golf venue data performance and comparisons.
  • Golf participation and rounds played analysis.
  • Consumer research on why individuals play sport.
  • Bespoke surveys on Customer Satisfaction, product testing and brand image & usage research.

John’s background in FMCG marketing & commercial operations has been put to good use in the sports industry as Marketing Director of a number of major golf brands, and then launching professional club rugby – Premier Rugby.

John was a director of Sports Marketing Surveys Ltd. for 10 years before forming SPORTS MARKETING SURVEYS INC. with Stephen Proctor.

SPORTS MARKETING SURVEYS INC. works extensively across the golf industry including currently working with:

  • The EUROPEAN TOUR
  • The Professional Golfers Association of GB & I
  • England Golf
  • Visit Wales
  • Northern Ireland Tourist Board
  • Wales Golf Union
  • Scottish Golf Union
  • Callaway Golf Europe
  • TaylorMade adidas Golf
  • Srixon Cleveland
  • Acushnet
  • Nike Golf
  • Cobra PUMA Golf
  • The R&A
  • Galvin Green
  • ECCO
  • Motocaddy
  • Golf Monthly
  • GBN

Plus many clients in cycling, running, tennis and winter sports.

The PGA has worked extensively with SPORTS MARKETING SURVEYS INC. over many years. In 2013, the Economic Impact of Golf on the Economy of Europe was published based on a technically robust model developed by the team during the process. This thorough piece of research was clear and concise and is now widely accepted as offering the definitive word on the economic contribution which the game of golf makes to European economies. Committed, helpful and produced by a highly knowledgeable team that was keen to help and not afraid to reach a conclusion.

Robert Maxfield, Professional Golfers’ Association, Joint Chief Operating Officer

OUR PARTNERS…

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