Michael is a dynamic self-motivated leader who has more than 25 years’ experience working for WME IMG, the world’s largest sports, entertainment and media business as a senior vice president. In this time he has worked in event planning, organisation and implementation. He has experience in the acquisition of companies as well as the integration of them post acquisition. He has turned around the International Academy business from a loss-making enterprise to a highly successful global operation.
In creating the Golf Advisory Business he delivered knowledge and skills to a global list of clients including HSBC, French and Italian Ryder Cup bids (both successful) as well as a host of other digital, corporate and development clients. Spearheading the Golf Course Design business in EMEA and as a board member of EGD he was involved in more than 50 courses,many linked into professional clients. As head of the Sports Leisure Tourism Group he was responsible for the development of opportunities in stadia as well as tourism, event strategies as well as the creation and growth of the Golf Course Operations business. In addition to these endeavours he has also managed successfully the careers of a number of significant Olympic athletes including Sir Steve Redgrave, Michael Johnson, Ian Thorpe and Dame Katherine Grainger.
Since leaving IMG he has now set up his own advisory business specialising in the development around sport, entertainment and media, as well as being heavily involved in the brand and culture of companies and organisations. He sits on the advisory boards of a broad range of businesses and organisations including the Qiddiya Investment Company, Urban Adventures and England Golf.
Michael has a first-class degree in geology and a blue from St Andrews and successfully completed a year-long cycling expedition along the Andes and a follow-up lecture tour, including three presentations at the Royal Geographic Society during a two-year break from IMG. He sits on the Sport Relief steering committee, the GEO Advisory Council and the Make-A-Wish Corporate Alliance committee.
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